Project Kickoff

In my 30s I moved to Denmark after getting approved by the countries Startup Visa program. I had build apps and launched them before but I had never had a business role where I had to run the day to day operations as well as managing a team. So when the time came to expand the team, hire interns, doing admin work or look for funding I found myself avoiding the hard conversations and postponing decisions. This vicious cycle silently led me to fail with my apps marketing, loose revenue and even halted my personal life... I was developing imposter syndrome.

So, as to build a solution, I signed up a Startup School in Copenhagen and played with the idea. But the project hadn't clicked until I read Heather Elkington's Shipaton 2026 brief. I was instantly inspired by her brief, because I am that woman navigating leadership for the first time. Heater's challenge gave me the validation I needed to start building this app that I already had in the back of my head as a concept.

I gave myself 3 weeks to build launch KindTake on the App Store and is also my Shipaton 2026 entry.